RESUME

PROFESSIONAL EXPERIENCE

ALM Media LLC, New York, NY
Senior Digital Ad Operations Specialist 3/2017-Present
● Provides white glove client support for top tier adverting partners within the legal media space
● Plans, customizes, and writes digital media proposals to best fit client goals and requests
● Analyzes and optimizes campaign performance to ensure full delivery and accomplishment of client KPIs
● Builds customized monthly and mid-campaign reports for all campaigns
● Manages and forecasts +$2MM of yearly revenue
● Administrator for online resource center for sales, sales support, and product development teams

Senior Inside Sales Coordinator, ALM Experts 3/2013- 3/2017
● Assisted sales representatives in every stage of the selling cycle from lead generation to final production
● Using SalesForce.com built &organized targeted lead databases. Trained as team SalesForce Super User
● Contributed to the success of surpassing sales goals for multiple quarters since 2013
● Managed the training and development of department interns
● Acted as a liaison between sales, finance and production departments
● Performed daily reporting and analysis
● Managed directory inventory and archiving
Forrest Staffing Solutions, New York, NY, Temp- Administrative & Operations 1/2012-3/2013
● Served as administrative support for clients in various industries, including media operations, event
management, showroom merchandising, IT, and real estate
● Demonstrated ability to quickly learn organizational processes, policies, procedures and workflow of
various companies
● Facilitated moderate to heavy phone lines for both reception and personal offices
● Assisted in data-entry and electronic organization of accounting invoices
● Distributed incoming and outgoing mail
● Greeted clients and visitors

ADDITIONAL SKILLS

● SalesForce & Oracle CRM Databases
● DFP/GAM and OAS ad server systems
● Google Suite Applications
● Mac Operating systems
● Microsoft Office Software
● Adobe Photoshop, Illustrator, and InDesign
● Social Media proficiency in Facebook, Instagram, LinkedIn, Snapchat, TikTok, Tumblr, Twitter, and YouTube

EDUCATION

iab Digital Media Buying & Planning Certification, 2/01/2020-1/31/2022
Fashion Institute of Technology, State University of New York
Associates in Applied Sciences, Advertising and Marketing Communications, May 2011
Honors: Dean’s List 2010-2011
State University of New York College at Oneonta
Bachelors in Applied Science of Human Ecology, Advertising and Marketing Communication, May 2011
Honors: Dean’s List 2007-2010. Recipient, Catskill Scholarship 2007
Summer Study Abroad Program, London, UK, 6/2010-8/2010